Inflation is driving consumers to fast food chain

Ordered a bowl of soup noodles (伊面), comes with fish ball(s), minced pork lumps and egg in a coffee shop (茶室)this morning. No vegetables. It costed me RM5.30. Nothing spectacular, in fact it was full of MSG because I felt rather thirsty after eating it. A glass of sour plum lime juice RM2.20. RM7.50 for a breakfast. This seems like the norm nowadays, price point wise, if you want to eat out for breakfast. And then I remembered a McDonald’s breakfast is about this kind of price too. Indeed I’m right, I just checked.

Used to be that it is expensive to dine in McDonald’s. But not anymore. You can get a breakfast for RM5.99, cheaper than the one I paid this morning. You see, inflation in Malaysia, especially from this past few years, has narrowed the cost between eating out in fast food joints and eating out in traditional coffee shops. Soon, I think fast food chains like McDonald’s will muscle out many of the traditional food businesses in Malaysia, because one day McDonald’s will be where people turn to for cheap affordable meals, like how it has already happened in countries like the U.K. What do you think?

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