Jamie’s Fowl Dinners

Despite Jamie Oliver’s effort in promoting better quality school lunch in Britain, I still don’t think I like his TV programmes, or perhaps more precisely his image or his personality. It’s a strange one, as I seldom dislike someone. “Jamie’s Fowl Dinners” seems to be yet another of his “stunt”, this time to raise consumers awareness on the eggs or chickens they buy from supermarkets. To be fair, the programme is quite informational. It shows the poor conditions the chickens have to endure throughout their life, particularly those that are caged. You can almost see the chickens are happier if they are free-range. But what strikes me is his effort to try and tell the audience of the poor fate of the chickens, where they are ultimately slaughtered, chopped into separate parts for selling, with their carcasses compressed for sausages etc, yet he’s not willing to stop eating these poor chickens. I find his action rather contradictory, don’t you think? What a poor message to send out to the audience. W pointed out that he’s done something similar before as well, telling people, in the capacity as a Sainsbury spokesperson, that farmed salmon is healthy yet not serving them in his own restaurant. Hypocrite?

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