Le Petite Mary Patisserie

Petit Mary Patisserie is a rather well known cafe in Ipoh Garden that serves freshly made bread and pastries, together with other western food which I don’t believe have much to shout about. This Le Petite Mary Patisserie (photo above) is a bakery, belonging to the same owner, that only sells the same stuff, but no sit in area. The shop is located in Gunung Rapat.

And apparently they are planning to have another one opened in Menglembu next month.

Like I have always done, I like to analyse small businesses. It is interesting to see that them venturing into the bakery only business. Previously they have opened another cafe in the form of Purple Moon in Canning Garden. Perhaps they see that Harold’s Bread, which sells slightly higher end bread and buns than the usual Family Confectionery etc, are doing rather well that they decide to have a go in the high end market. As I understand, Harold’s Bread is expanding quickly. They already have shops in Tesco Ipoh Garden, Jelapang and they are expanding to Tesco Station 18 too. (Actually they have shops all over Malaysia now!)

The difference between Harold’s Bread and Le Petite Mary Patisserie seems to be that the former opens in places with high footfalls like supermarket whereas the latter likes to open in places they own in residential areas (actually I am not sure if they own the shop in Gunung Rapat, my opinion was based on their previous cafe venture). To me these businesses need to move tonnes of perishable produce everyday. Harold’s Bread’s business model would be a more obvious choice for me. To me I feel that Ipoh folks are very price sensitive. I am a big eater so I don’t pay lots of money for buns that don’t fill my tummy. These buns are expensive enough for me already. Is there really such a big market for these high end buns, in Ipoh?

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