Limit to Royal Mail Postcode Address Finder service?

It seems that the way Royal Mail limit the number of searches you can invoke to the Postcode Address Finder service is via the use of cookies. What a loose way to impose the limit. Basically, as soon as users have used up all their 12 searches a day, they just need to clear the cookies, access the Royal Mail service again, and they’ll be given 12 more fresh searches! If the Royal Mail want to monetise the address finder service then this is such a lousy implementation. For people who have disabled cookies on their browser, you might even be fooled into registering with them, as they don’t warn you that you need to allow cookies to be set in your browser before you are allowed to use their free service. Very poor. Worst of all, my address is not even in the address database!

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