LOVEFiLM is a British DVD rental company which provides online DVD rentals in the UK. By right they should only own DVDs with region codes suitable for playback in the UK or Western Europe. But annoyingly it happened to me twice already that I received Blu-ray discs that I couldn’t play. It cannot be the problem of my player, say it has been set to play only DVDs from a certain region, because I can play most of the Blu-ray discs from LOVEFiLM! Anyway the conclusion is they don’t know why I’m facing this problem, as they also thought they only have DVDs that are suitable for UK playback. Not helpful. If this keeps happening I’m afraid that I’ll have to quit subscribing to LOVEFiLM, as being able to rent Blu-ray movies is the biggest reason I’m paying for their service.