Saw on Facebook that this cafe has packed up shop after Chinese New Year, and the owner is trying to sell off various things in the shop, if not the business itself. Was initially interested in the coffee machine and the deep freezers. But I don’t suppose these are absolute necessities for our business at the moment so I would rather keep our cash. In difficult times like this cash is king. In fact I am thinking of raising some working capital for our business. But need to get our second year financial account audited and filed first. Without at least two years financial history the banks won’t look at our application.
Back to Something’s Brewing. It is a cafe that serves various types of tea, e.g. fruit tea. I haven’t been there before, but it is similar to the one in De Garden, Tea & Tattle. In fact Tea & Tattle is a result of a business partnership break up in Something’s Brewing some time ago. I’m not sure if I enjoy drinking such tea, as I’m more the traditional black tea with milk type of drinker. It is hard to tell whether Something’s Brewing would survive if there is not a Tea & Tattle that tries to compete for the same pie. It is a niche market, which is fine. But it does look like the market is so small that it can’t sustain both cafes. We’ll see if Tea & Tattle can survive in the long run. They do have a unique offering, I think, but customer base takes a long time to build. Unlike coffee drinking which is heavily marketed around the world, fruit tea is relatively unknown here. If you haven’t a big marketing budget then you can only build your market up organically. And you need to prepare yourself for competition. And that is not just from potentially new tea drinking cafes… It is a tough business. It really baffles me why so many entrepreneurs still try to get into the cafe business.